Overlaid South Central Power (SCP) service areas and SmartGrid intentions with RCG-generated broadband availability maps to identify areas of footprint in greatest broadband need that are also deployment targets of next generation SmartGrid capabilities. Developed service area profiles, network architecture options, cost estimates and grant opportunities.  Generated 20-year pro forma for three varied deployment scenarios.Developed and delivered presentation to the board to discuss the impact and prospects.Won $98 million in funding from the State of Ohio to support a $220 million, broadband expansion project to deliver broadband to nearly 14,000 households in 13 southern and eastern Ohio counties.